Georgia Cold Brew Coffee
Branding, Icon Development, Installation
Logo, Posters, Packaging, Booklets
Georgia Cold Brew is a new line of bottled cold-brew coffee. The new line called for a crafty and iconic brand that stood out on the shelves and would become instantly recognizable and memorable for consumers. I decided to create a iconic penguin logo that slightly hinted at the process of making "cold" brew and something a little fun and loose.