Georgia’s Kaoru Series launched in early February 2019! The cafe latte flavor should hit stores in early March!
This project was truly a marathon — my design manager and I worked tirelessly for about 2 years until we were able to come to a good solution. It’s a unique challenge working on a renewal project of a well known brand with a solid consumer base. The key is identifying elements that are important for the brand and adding elements of “newness” so when the packaging hits stores it will rejuvenate the market with its new design.
This brand’s consumer base is men in their 40-50s. So I guess you can say I’m conquering the hearts of “oji-san” one can at a time! <3